Let’s face it, your boss doesn’t care about onboarding 🫣
But they do really care about the resulting business outcomes:
→ Churn → Retention → Time-to-live revenue → Customer satisfaction → Ability to scale
90% of customers think companies could “do better” when it comes to onboarding.
To build the case for investing in onboarding processes + tooling we need to go beyond our own day-to-day…
…and consider the business impact and risk of fighting the fires of failed onboarding in the future.
Typically we see teams struggling with:
→ a lack of visibility & data → revenue stuck in the sales handoff → burnout, because of manual work that won’t scale → getting customers to take action and reduce time-to-value
For the business, this means that:
→ Onboarding teams need to expand linearly with growth → Booked revenue doesn’t turn into live revenue → Customers are less likely to renew and can’t expand
Do you feel equipped to make the case for onboarding investment in your role today?
